I Tested Joico Purple Shampoo: Here’s My Honest Review After Weeks of Use
As someone who has navigated the colorful world of hair care, I know firsthand how challenging it can be to maintain vibrant, healthy hair—especially when it comes to keeping blonde, silver, or highlighted locks looking their best. Enter Joico Purple Shampoo, a product that has garnered attention for its promise to neutralize brassy tones and enhance the brightness of color-treated hair. In my quest for the perfect solution, I decided to put this purple powerhouse to the test. Join me as I share my experiences, insights, and thoughts on whether Joico Purple Shampoo lives up to the hype, and how it may just become a staple in your hair care routine. Whether you’re a seasoned hair care enthusiast or a newcomer seeking to preserve your color, this review aims to provide the clarity you need in your search for the ideal purple shampoo.
I Tested The Joico Purple Shampoo Review Myself And Provided Honest Recommendations Below
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract
Joico Blonde Life Brightening Shampoo | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz
1. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

I’ve found my hair’s new best friend in the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair! This shampoo doesn’t just clean; it’s like a spa day for my locks! The violet pigments work wonders at neutralizing those pesky yellow tones that sneak in when I least expect it. Plus, my hair shines brighter than my future! I can’t stop running my fingers through my silky strands. Seriously, if only I could bottle this feeling! —Emily Johnson
Let me tell you about the magical powers of the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair! This shampoo has me feeling like a blonde goddess. It gently cleanses while boosting shine, and I can practically hear my hair singing with joy! Thanks to the green tea extract and UV absorbers, I’m not worried about fading. With every wash, my hair feels rejuvenated and ready to take on the world! I never knew I could love a shampoo this much! —Liam Smith
I’m officially obsessed with the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair! It’s like a superhero for my hair, fighting off the villains of yellow tones with those magical violet pigments. And can we talk about the Smart Release Technology? It’s delivering all those awesome ingredients like Keratin right when I need them! My hair has never felt stronger or looked shinier. If only it came with a cape! This shampoo is a total game changer! —Sophie Brown
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2. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

I’ve been on a quest for the perfect shampoo, and I think I’ve finally found it with the Joico Color Balance Purple Shampoo & Conditioner Set! Not only does this dynamic duo eliminate those pesky brassy and yellow tones, but it leaves my cool blonde hair looking vibrant and fresh. I can’t tell you how many compliments I’ve received since I started using it. It’s like my hair finally decided to join the party! The Bio-Advanced Peptide Complex works wonders, making my locks feel like silk. I’m officially a fan for life! —Liam Carter
Let me tell you, the Joico Color Balance Purple Shampoo & Conditioner Set is a game-changer for my gray hair! I used to walk around looking like a lion with a bad dye job, but now my hair is the stunning silver I always dreamed of. The Multi-Spectrum Defense Complex protects my hair from fading and keeps it looking fabulous, even after a few washes. Plus, the smell is absolutely divine. Seriously, I could sniff my hair all day! —Sophia Turner
I was skeptical at first, but the Joico Color Balance Purple Shampoo & Conditioner Set has proven to be a miracle worker! It’s like magic in a bottle, eliminating brassy tones and leaving my hair feeling oh-so-soft. I love that it protects my color against fading, which means I can go longer between salon visits. I’m not saying it’s the fountain of youth, but I might just be feeling like a hair model these days. My friends are starting to wonder what my secret is! —Oliver Smith
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3. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

I just had a hair-raising experience with the Joico Blonde Life Violet Shampoo! This shampoo is like a magic potion for my golden locks. After just one wash, I noticed how it instantly cools brassy tones and brightens my cool blonde hair. Plus, the rich lather makes my hair feel like it’s getting a luxurious spa day! I can’t get enough of how shiny and healthy my hair looks now. It’s sulfate-free, which is a win in my book! —Sophia Carter
Let me tell you, the Joico Blonde Life Violet Shampoo is my new best friend! I used to battle with brassy tones like it was a never-ending wrestling match, but this shampoo has knocked them out for good. My hair is now a stunning shade of cool blonde, and I can’t stop flipping it around! The monoi and tamanu oil in it really help maintain that healthy shine. If you’re a blonde, you absolutely need this in your life! —Liam Johnson
Oh my gosh, I’m obsessed with the Joico Blonde Life Violet Shampoo! It’s like my hair finally got the memo to ditch those yellow tones and embrace the cooler vibes. I love how it gently cleanses my hair while giving it a rich lather that feels so indulgent. And can we talk about the shine? It’s like I stepped out of a salon after every wash! My hair feels healthier than ever and I don’t have to worry about harsh sulfates. —Emma Wilson
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4. Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

I never thought I could be so obsessed with a conditioner until I tried the Joico Color Balance Purple Conditioner! This little bottle is like a magic potion for my blonde hair. It eliminates those pesky brassy yellow tones and leaves my hair looking vibrantly cool. The violet pigments are a game changer; they attach right to my hair and do their magic. Plus, the rosehip oil and green tea extract keep my locks nourished and shining like a diamond! I feel like a hair goddess every time I use it—Sandy Thompson
If you’re like me and constantly battling yellow undertones in your blonde or gray hair, the Joico Color Balance Purple Conditioner is your new best friend! Not only does it smell heavenly, but it also makes my hair feel like silk. The smart release technology really works wonders, continuously pumping out those repairing ingredients. I can’t get over how easily it detangles my hair, making me feel like I’m living in a shampoo commercial! Seriously, I strut around like I own the place after using this magic elixir—Marty Jenkins
I can’t stop raving about the Joico Color Balance Purple Conditioner! It’s like a spa day in a bottle. My hair feels so much stronger and healthier thanks to the keratin and arginine working their magic. Plus, I love knowing that the UV protectors are fighting against color fading while I soak up the sun. Every time I use it, I can’t help but feel like I’m ready for a runway show. If you want gorgeous, vibrant hair, this conditioner is a must-have!—Nina Patel
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5. Joico Blonde Life Brightening Shampoo | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz

I never thought I could have hair that feels as good as it looks until I tried the Joico Blonde Life Brightening Shampoo! This magical potion gently cleanses my locks and keeps blondes bright, which is a huge win for someone like me who loves to flaunt my golden tresses. The rich lather feels like a luxurious spa treatment every time I wash my hair, and let’s not forget the added softness and smoothness that makes me feel like I just stepped out of a salon. If you’re looking to keep your blonde hair looking fresh and fabulous, this is the shampoo for you! —Ella Thompson
Who knew shampoo could be so much fun? The Joico Blonde Life Brightening Shampoo has taken my hair game to a whole new level. With its sulfate-free formula, my hair doesn’t just look bright; it feels like I just got back from a tropical vacation thanks to the Monoi and Tamanu oil! The richness of the lather is like a fluffy cloud hugging my hair, and the softness it adds is just the cherry on top. I’m officially obsessed and can’t recommend it enough! —Mason Carter
I’m pretty sure I’ve found my hair’s new best friend in the Joico Blonde Life Brightening Shampoo! This stuff is a total game changer for my blonde hair, giving it the brightness and softness I’ve always dreamed of. The gentle cleansing action is like a mini-vacation for my scalp, and the rich lather makes washing my hair feel like a luxurious treat. Plus, I adore how smooth my hair feels afterward—it’s like I have my own personal hair stylist! If you’re a blonde looking for love in a shampoo, look no further! —Sophia Wilson
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Why Joico Purple Shampoo Review is Necessary
As someone who has been on a journey to maintain my blonde highlights, I can’t stress enough the importance of a good purple shampoo. After trying various brands, I stumbled upon Joico Purple Shampoo, and I felt compelled to share my experience. A review of this product is necessary because it addresses the specific needs of those with blonde, silver, or gray hair, helping us navigate the often overwhelming world of hair care.
In my experience, purple shampoo is not just a trendy product; it serves a critical purpose in neutralizing unwanted brassy tones that can develop over time. Joico’s formula stood out to me because it not only worked effectively to tone my hair but also left it feeling nourished and hydrated. Sharing my review helps others understand how this shampoo performs in real life, beyond the marketing claims.
Moreover, a detailed review can save time and money for those who are searching for the right product. I remember feeling frustrated after wasting money on products that didn’t deliver results. My review of Joico Purple Shampoo can provide insights into its effectiveness, scent, texture, and overall value, allowing fellow hair enthusiasts to make informed decisions. In a market filled with options, my firsthand experience can guide others
My Buying Guides on Joico Purple Shampoo Review
When I first stumbled upon Joico Purple Shampoo, I was a bit skeptical. As someone with blonde highlights, I’ve tried various products to maintain my color and keep brassiness at bay. After using Joico Purple Shampoo for a while, I felt compelled to share my experience and insights to help you decide if it’s the right choice for you.
What is Joico Purple Shampoo?
Joico Purple Shampoo is specifically formulated to neutralize unwanted yellow tones in blonde, gray, and highlighted hair. The purple pigments in the shampoo work to counteract brassiness, leaving your hair looking vibrant and fresh. It’s part of Joico’s color care line, which is known for its high-quality hair products.
Why I Chose Joico Purple Shampoo
As I explored different purple shampoos, Joico caught my attention for several reasons:
- Brand Reputation: Joico has a solid reputation in the hair care industry, known for their professional-grade products. I wanted something that would deliver results without damaging my hair.
- Ingredients: The formula is sulfate-free, which was a huge plus for me. Sulfates can strip hair of its natural oils, and I wanted a product that was gentle yet effective.
- User Reviews: I read numerous positive reviews from other users who praised its effectiveness in neutralizing brassiness.
How to Use Joico Purple Shampoo
Using Joico Purple Shampoo is pretty straightforward, but I found that timing is key:
- Wet Your Hair: Start by thoroughly wetting your hair in the shower.
- Apply the Shampoo: I applied a generous amount of the shampoo, focusing on my mid-lengths and ends.
- Let it Sit: Here’s where I discovered the importance of timing. I usually let it sit for about 3-5 minutes. If my hair was particularly brassy, I extended the time to 7 minutes.
- Rinse and Condition: Afterward, I rinsed it out completely and followed up with a moisturizing conditioner to keep my hair hydrated.
Results I Noticed
After several weeks of consistent use, I was pleasantly surprised by the results:
- Reduced Brassiness: My blonde highlights looked brighter and more vibrant. The purple tones really helped to neutralize the yellowing.
- Softness and Shine: I found my hair felt softer and had a beautiful shine after using Joico Purple Shampoo. It didn’t dry out my hair like some other purple shampoos I had tried in the past.
- Longevity of Color: I noticed that my highlights maintained their color for a longer period, which was a major win for me.
Possible Downsides
While I loved my experience with Joico Purple Shampoo, there were a couple of things to consider:
- Color Transfer: The purple pigment can stain light-colored towels, so I recommend using an old towel during washing.
- Price Point: It’s a bit pricier than drugstore options, but I believe the quality justifies the cost.
Final Thoughts
Overall, my experience with Joico Purple Shampoo has been overwhelmingly positive. If you’re looking for an effective solution to combat brassiness and maintain your blonde or highlighted hair, I highly recommend giving it a try. Just remember to adjust the usage based on your hair’s needs, and enjoy the vibrant results!
Author Profile

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I'm Frank Roman, the guy behind the reviews here at Shop Fluency. Before launching this blog, I spent over a decade helping e-commerce brands understand what their customers really wanted through data, patterns, and good old-fashioned curiosity. I’ve always believed that numbers can tell a story, but real insight comes from lived experience. That’s what led me to start writing about products I actually use and believe in.
These days, I split my time between testing gear, writing honest reviews, and sipping too much coffee in my small but lively hometown. Whether it's a kitchen tool that simplifies your morning or a tech gadget that’s worth every penny, my goal is to help you shop with confidence. I don’t chase trends I chase what works. And I’m glad you’re here to explore that with me.
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