Have a question about a product we reviewed? Want to suggest something you’d like us to cover next? Or just feel like saying hello? I’d love to hear from you. Whether it’s feedback, collaboration ideas, or your own experience with a product, your message is always welcome here at Shop Fluency. I read every note and do my best to reply personally.
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Author Profile

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I'm Frank Roman, the guy behind the reviews here at Shop Fluency. Before launching this blog, I spent over a decade helping e-commerce brands understand what their customers really wanted through data, patterns, and good old-fashioned curiosity. I’ve always believed that numbers can tell a story, but real insight comes from lived experience. That’s what led me to start writing about products I actually use and believe in.
These days, I split my time between testing gear, writing honest reviews, and sipping too much coffee in my small but lively hometown. Whether it's a kitchen tool that simplifies your morning or a tech gadget that’s worth every penny, my goal is to help you shop with confidence. I don’t chase trends I chase what works. And I’m glad you’re here to explore that with me.
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