About

Hi there I’m Frank Roman, and I’m glad you’re here at shopfluency.com. I’ve always been captivated by the stories behind data. Before launching this blog in early 2025, my career was spent immersed in the e-commerce analytics space, guiding companies on how to interpret customer behavior through data-driven insights.

Over the years, I developed a knack for translating complex patterns into practical narratives because behind each number is a real person making real choices.

My Journey So Far

I graduated with a degree in Business Analytics from a university known for its strong emphasis on blending data science with human-centered business strategy. This foundation gave me both the technical fluency to understand metrics deeply and the empathy to make them meaningful.

After graduation, I took a role at a consultancy firm that specialized in helping mid-sized online retailers learn what their customers really wanted not just through reports, but through honest, value-driven recommendations.

Frank Roman
Frank Roman

As much as I loved working with numbers, what always excited me more was the human element: testing products, comparing real-world use, feeling that “aha” moment when a tool or gadget genuinely improved life. Somewhere along the way, I realized that data could inform but couldn’t replace authentic experience.

A Fresh Chapter Begins in 2025

So, in 2025, I made a leap: I combined my background in e-commerce intelligence with a newfound passion for hands‑on review writing. With shopfluency.com, I’m no longer reporting on how consumers buy I’m exploring what makes products work or not in daily life. I started this blog to deliver clear, honest product reviews that come with real-world insights and practical buying advice. I’m still fluent in the numbers, but now more driven by the voice.

Where I’m Based and How I Live

I currently live in a lively, walkable neighborhood outside a mid-sized U.S. city, balancing mornings spent tinkering with the latest gadget over a cup of coffee and afternoons walking the dog between stores or demoing gear in cozy local shops. I like to test or break products as much as I like analyzing them because I believe authenticity shines through trials, failures, and often, quiet surprises.

What You Can Expect Here

If you visit shopfluency.com, expect two things. First, insightful reviews that reflect my analytical roots I’ll still lean on experience, comparisons, and reflection. Second, a warm, conversational tone. I want our conversations to feel like we’re two friends chatting about what gear fits best and why it deserves your trust (or doesn’t).

So welcome. This is more than a blog it’s a reflection of a journey from data dashboards to everyday discoveries. Let’s explore together.

Author Profile

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Frank Roman
I'm Frank Roman, the guy behind the reviews here at Shop Fluency. Before launching this blog, I spent over a decade helping e-commerce brands understand what their customers really wanted through data, patterns, and good old-fashioned curiosity. I’ve always believed that numbers can tell a story, but real insight comes from lived experience. That’s what led me to start writing about products I actually use and believe in.

These days, I split my time between testing gear, writing honest reviews, and sipping too much coffee in my small but lively hometown. Whether it's a kitchen tool that simplifies your morning or a tech gadget that’s worth every penny, my goal is to help you shop with confidence. I don’t chase trends I chase what works. And I’m glad you’re here to explore that with me.
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